Collaborative Selling™

Fact Sheet


To position sales executives to work with clients as partners. Partnering is a mind set, an attitude that communicates an ability to solve customer problems on a collaborative basis.


To teach sales persons the ART OF COLLABORATIVE SELLING™, a process that builds strong, lasting relationships by:

  • asking the right questions
  • responding to objections
  • organizing a presentation based on customer needs
  • presenting a message with confidence and clarity
  • building trust

Who Participates:

Sales and non-sales personnel, such as:

  • Project Managers
  • Product Managers
  • Account Executives
  • Designers
  • Account Service Personnel
  • Engineers
  • Administrative Assistants
  • Financial Executives

Program Length:

Two days.


10 - 12

Skills Acquired:

  • Listening
  • Probing
  • Presentation
    • Agendas
    • Eye Contact
    • Gestures, voice, posture
    • Formatting of content
  • Handling the unexpected
    • Questions
    • Disruptions
    • Objections
  • Using Visual Aids
  • Closing the sale

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