Fuller Solutions - A Food Service Company

The Situation

A large Food Service Company was making an important client presentation in order to compete for an enormous contract. The firm needed to be able to position its services as unique.

The Fuller Solution

FULLER COMMUNICATIONS joined forces with the company's marketing staff and researched what differentiated this organization from its competition. Our task force focused on the company's outstanding retail capability and used this as the centerpiece of the firm's positioning statement. This differentiation then became the core selling plan for the year.

The Results

Salespeople and management had a new template to use on all future client presentations. The template saved time and money, and gave all parties the ability to deliver a consistent message. The company has realized a 30% increase in closure.

Fuller Communications has experience in
providing solutions to all types of business:

A Metropolitan Bank
when service becomes a commodity

An Advertising Agency
when there comes a need to distinguish

An Entrepreneurial Company
when a shorter sales cycle will increase profitability

A Food Service Company
when enormous contracts are at stake

when reorganization calls for a new team atmosphere

A Health Care Company
when communication skills will present a clearer picture