The Situation
A large Food Service Company was making an important client presentation in order to compete for an enormous contract. The firm needed to be able to position its services as unique.
The Fuller Solution
FULLER COMMUNICATIONS joined forces with the company's marketing staff and researched what differentiated this organization from its competition. Our task force focused on the company's outstanding retail capability and used this as the centerpiece of the firm's positioning statement. This differentiation then became the core selling plan for the year.
The Results
Salespeople and management had a new template to use on all future client presentations. The template saved time and money, and gave all parties the ability to deliver a consistent message. The company has realized a 30% increase in closure.