The Situation
In order to withstand fierce competition, a well known Health Care company needed to make significant changes to its culture. Managers had to learn how to improve communications with clients and prospects. The sales force had to learn how to position itself and the company effectively. Both of these tasks required new communication skills as a means to execute the company's new marketing plan.
The Fuller Solution
FULLER COMMUNICATIONS developed comprehensive sales presentation skills training and taught managers and the sales force how to present their new positioning message with style and confidence.
The Results
The firm improved its market share, gained a clear understanding of the "new" company culture and its future, and increased sales across all divisions.